Gov. Whitmer Proclaims Nov. 27 Small Business Saturday, Encourages Michiganders to Support Local Businesses this Holiday Season and Year-Round

Proclamation intended to celebrate resiliency, contributions of small businesses and entrepreneurs to the state

LANSING, Mich. – Governor Gretchen Whitmer today declared November 27 as Small Business Saturday in Michigan and urges Michiganders to buy locally this Saturday and throughout the year to support Michigan’s small businesses.

“Small businesses are the backbones of our communities, and we want to remind Michiganders that supporting local businesses and entrepreneurs creates jobs, leads to more vibrant communities, and builds a stronger economy for everyone,” said Governor Whitmer. “Our small businesses demonstrated incredible resiliency throughout the COVID-19 pandemic, and we should celebrate them and their invaluable contributions to our state by shopping local this holiday season. I will continue working to ensure that small businesses have the resources they need to succeed as we usher in a new era of prosperity together.”

According to the U.S. Small Business Administration, small businesses comprise more than 98 percent of Michigan businesses and employ half of Michigan workers. For every $100 spent at a local business, roughly $68 stays in the local economy, allowing business and job growth.

In addition, according to the Michigan Retailers Association, one in five Michigan jobs are in the retail industry. In 2020, Michigan residents sent $23.7 billion to out-of-state retailers. If only one in 10 out-of-state purchases were switched to local stores, Michigan would gain $1.9 billion in increased economic activity, creating 14,000 new jobs.

“While every day is a good day to shop small and buy nearby, we hope Michiganders will make a concentrated effort this Saturday and throughout the holiday season to shop at local retailers and businesses. Not only will you find gifts on store shelves and avoid possible shipping delays by buying nearby, but you’ll be supporting the local businesses who make our communities great places to live and work. With so many challenges facing business owners this year and last, they need the community’s support more than ever,” William J. Hallan, President and CEO, Michigan Retailers Association.

In 2020, the Michigan Economic Development Corporation (MEDC) launched the “Support Local” campaign to remind Michiganders of the importance of supporting local businesses during the holidays and throughout the winter season. The Support Local landing page at michigan.org/supportlocal offers resources that help residents shop and eat local, including links to vibrant downtowns that are filled with local shops specializing in décor, fashion, pet toys, hardware and more. For the craft beverage lover, Michigan’s beer, wine and spirits can be found throughout the state at brick-and-mortar shops and local grocery stores. Around Michigan, independent bookstores overflow with page-turning stories and gifts. To refuel, shoppers can visit one of Michigan’s coffee shops and get a bag of beans to brew at home. Or give the gift of travel, creating memories at destinations throughout the state.

“As we look at ways to grow an equitable and resilient economy in Michigan, we remain committed to supporting our small businesses, their workers, and the local communities in all corners of the state,” said MEDC CEO Quentin L. Messer, Jr. “The Saturday after Thanksgiving is traditionally one of the busiest days of the holiday season, and by shopping local, we can help Michigan workers, businesses, and communities thrive this season and beyond.”

“Small businesses play a vital role in their local communities and have been through unprecedented challenges during this pandemic,” said Brian Calley, president of the Small Business Association of Michigan. “Small Business Saturday is the perfect opportunity to celebrate them and show our support during the busy holiday season.” 

About Michigan Economic Development Corporation (MEDC)

The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. For more information on the MEDC and our initiatives, visit www.MichiganBusiness.org. For Pure Michigan® tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook Instagram LinkedIn, and Twitter.