Gov. Whitmer Announces Canadian EV Charging Network Operator FLO Investing $3 Million, Creating 133 Jobs in Oakland County

LANSING, Mich. – Today, Governor Gretchen Whitmer joined Louis Tremblay, the chief executive officer of FLO, a leading North American electric vehicle charging network operator and smart charging solutions provider, to announce a new electric vehicle charger manufacturing facility in Auburn Hills. This $3 million investment is FLO’s first-ever U.S. manufacturing facility and is expected to create 133 jobs in 2023, continuing Michigan’s momentum leading EV-related investments as the state prepares for an electric future.

“We are proud to welcome FLO to Michigan and serve as the home for their very first manufacturing facility in the United States,” said Governor Whitmer. “As we look toward growing our economy, investing in our workforce, and creating good-paying jobs, we know the importance of leading the transition to electric vehicles. FLO’s presence in Oakland County builds on our tradition of automotive manufacturing with an eye toward our electrified future. This announcement is the latest in a series of recent, major investments in Michigan’s economy, and I could not be prouder that the world’s manufacturing leaders know Michigan is the place to be.”

FLO offers smart home charging solutions for both single-family houses and multi-unit residential buildings, as well as access to thousands of public charging stations across the country. FLO will receive an $800,000 Michigan Business Development Program (MBDP) grant for the project. The company expects to produce 250,000 EV chargers by 2028 for the U.S. market and the Auburn Hills facility is expected to create a total of 730 direct, indirect and induced jobs by 2028.

“The opening of this U.S. facility marks a new chapter in FLO’s efforts to support EV adoption across North America,” said Louis Tremblay, FLO president and CEO. “Our team brings over a decade of experience at all levels in the EV charging industry to the U.S. market. From manufacturing and installation to charger maintenance – we are a part of the charging process every step of the way. We look forward to getting to work here in Michigan and continuing our mission of fighting climate change by accelerating EV adoption.”

Governor Whitmer has launched several initiatives to advance Michigan’s EV infrastructure to draw investments from companies such as FLO. Those include the Michigan Revolution for the Electrification of Vehicles (MiREV), which works directly with employers to ensure Michigan has the programs and resources to fill both current and future talent gaps for in-demand and emerging jobs in the mobility and electrification industry and played a key role in helping to attract FLO to expand and grow in Michigan. The governor also launched the Office of Future Mobility and Electrification, which works across state government, academia, and private industry to enhance Michigan’s mobility ecosystem.

“Michigan is an ideal location for EV charging companies wanting to change the world. We offer customer proximity, a strong supply chain, a talented workforce, commitment to innovation, and aggressive programs to rollout charging infrastructure,” said Trevor Pawl, Chief Mobility Officer for the State of Michigan. “We are honored to have FLO, one of the most exciting charging companies in the world, join our mobility and electrification industry as they expand their presence across North America.”

Today’s news builds on other recently announced initiatives to expand Michigan’s electric vehicle charging infrastructure and deploy mobility projects across the state. In May 2022, Governor Whitmer announced a partnership with Adopt a Charger and electric vehicle automaker Rivian to install charging stations in Michigan state parks. The installation at Holland State Park kicked off phased state park EV charging installations as part of the Lake Michigan EV Circuit and across the state. The state of Michigan and National Park Service also announced a partnership in April 2022, which aims to improve safety, sustainability, and equitable access at national parks through innovative mobility technologies deployed in Michigan’s five national parks: Pictured Rocks National Lakeshore, Isle Royale National Park, Keweenaw National Historical Park, Sleeping Bear Dunes National Lakeshore, and River Raisin National Battlefield Park.

Also in April 2022, Lieutenant Governor Garlin Gilchrist II announced that Michigan will launch six new services to expand electric vehicle charging infrastructure, increase access to electric vehicles, and broaden electric vehicle adoption in communities around the state. The six mobility companies – Chargeway, eCAMION, ElectricFish, Fleet Lab, MoGo, and Volta – will receive more than $577,000 in total funding through the Michigan Mobility Funding Platform to deploy mobility projects in Lansing, Traverse City, Port Austin, Allegan County, Burt Township, Monroe, Ann Arbor, Detroit, and DTE Energy’s Service Territory.

These electric vehicle projects align with the governor’s April 2022 announcement of her MI Healthy Climate Plan, which outlines a series of goals to encourage greater electric vehicle adoption statewide.

“Electric vehicles need reliable, sustainable charging wherever and whenever they travel, and that’s forcing a complete reimagining of the infrastructure and ecosystem to support them,” said Maureen Donohue Krauss, president and CEO of the Detroit Regional Partnership. “It’s exciting, the future of mobility is being created in the Detroit Region and companies that want to be part of it need to be here. We are proud to partner with the MEDC in bringing an innovative company like FLO to Michigan.”

With a common goal of sustainability and increasing electric vehicle charging infrastructure, FLO will feel right at home in the state of Michigan.

“FLO’s announcement underscores Michigan’s leadership in the EV and mobility sector. As Team Michigan, we remain committed to winning the future of mobility and EV manufacturing here in our state,” said MEDC CEO and Michigan Strategic Fund President and Chair Quentin Messer Jr. “We are thankful for the opportunity to welcome FLO’s newest U.S. manufacturing facility to our state and appreciate the legislature’s continued partnership and support for critical tools like MBDP that are helping us secure these critical investments. Companies looking for innovative partners, a supportive business climate, and dedicated workforce need look no further than right here in Michigan.”

About Michigan Economic Development Corporation (MEDC)

The Michigan Economic Development Corporation is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy. For more information on the MEDC and our initiatives, visit www.MichiganBusiness.org. For Pure Michigan® tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook Instagram LinkedIn, and Twitter.