Growth Office - Brand Ambassadors

MEDC is seeking bids for the Brand Ambassador Program. This program aims to create a community of Michigan ambassadors sharing content on digital platforms that showcase Michigan as the best place to live, work, and play. The program should include strategy to amplify organic content with strategic paid opportunities, and leverage in-person experiences to develop the ambassador community.

 

More Details:

The goal of the Brand Ambassador Program is to raise brand awareness and shift perception of Michigan—from old and cold misconceptions to recognition of the innovative climate, creative people, and awe-inspiring natural beauty and vibrant cityscapes Michigan has to offer. Leveraging trusted messenger's is an effective strategy, critical to support talent retention and attraction.

Let’s Grow Michigan kicked off in May 2023 as an initiative to engage Michiganders in the goal of boosting the state’s population. Let’s Grow Michigan is focused on talent attraction and retention efforts that engage the public in the campaign to grow Michigan. In partnership with local communities, Let’s Grow Michigan pilots programs to test regional growth strategies and activates stakeholders and Michiganders as ambassadors to tell Michigan’s story. 

• Project Length/Timeline: September 2024 to December 2024
• Budget Range: Up to $135,000
• Return completed quote to MEDC via email to [email protected] no later than 3:00 p.m. ET on July 10, 2024. 

RFQ Details

Click here to download and view the full details of the RFQ.