Growth Office - Roadshow

MEDC is seeking bids for the roadshow project. The roadshow project will create an interactive pop-up experience highlighting the state of Michigan and its iconic locations. The roadshow can tour a handful of strategic cities the team has identified as high in-migration or out-migration locales (e.g. Brooklyn, Atlanta, Traverse City). Further, the roadshow should drive PR opportunities and brand awareness.

 

More Details:

Michigan is currently second-to-last in the nation at attracting new residents who were not born in Michigan. To reverse this trend, we must increase Michigan's brand awareness and reshape perceptions of our state. The goal for the design of the roadshow activation is to capture the experience of Michigan as a great place to live, work, and play -- and inspire others across the country to put Michigan at the top of mind in their consideration as a place to move.

Let’s Grow Michigan kicked off in May 2023 as an initiative to engage Michiganders in the goal of boosting the state’s population. Let’s Grow Michigan is focused on talent attraction and retention efforts that engage the public in the campaign to grow Michigan. In partnership with local communities, Let’s Grow Michigan pilots programs to test regional growth strategies and activates stakeholders and Michiganders as ambassadors to tell Michigan’s story. 

• Project Length/Timeline: September 2024 to December 2024
• Budget Range: Up to $250,000
• Return completed quote to MEDC via email to [email protected] no later than 3:00 p.m. ET on July 10, 2024. 

RFQ Details

Click here to download and view the full details of the RFQ.