Public Relations and Communications Support

Michigan Office of Future Mobility & Electrification (OFME) is seeking public relations and communications support to develop and implement a strategic communications plan including earned media for OFME, tell Michigan's story and promote Michigan as THE place to test and deploy innovative mobility technologies.

 

More Details:

This entity must have expert knowledge in mobility/automotive/transportation and solid relationships with local and national media across the State of Michigan. They must develop and execute an earned media strategy including proactive pitching and identifying reactive angles to trending topics. Entity will need to support with evergreen messaging document, program-specific messaging, media backgrounds, social media for company LinkedIn page and ad hoc support for some personal LinkedIn pages, as well as coordination of 1 newsletter per month (executed w/ internal support) Public Affairs and/or policy experience is not required but preferred.

The Office is also looking for support with drafting media materials including press releases, media advisories, talking points, statements, quotes, briefing documents, fact sheets, pitches, etc. Another goal for the Office in 2025 is messaging alignment. We are looking for an entity that can help us develop and workshop key messages for diverse audiences to ensure quality and clarity. This entity will also need to be a good creative thought partner to the Office and be able to look ahead at events and other milestones to come up with proactive and innovative ideas to help tell Michigan's Mobility Innovation story. These could be events hosted by the Office or taking place in the state, regional/national/internation delegations, etc.

An optional in-house photo/video team that can be deployed to attend events, activation and speaking engagements across the state is a plus. This content would be used to generate social media content on our respective channels. We're looking for an entity that can bill hourly or that offers a monthly retainer.

 

Timeline and Budget: 

  • Project Length/Timeline: May 1, 2025 - September 30, 2025.
  • Budget/Range: $75,000
  • Return completed quote to MEDC via email to [email protected] no later than 5:00 p.m. ET on March 10, 2025.