Growth Office Public Relations and Communications Support
Entity will develop and implement a strategic communications plan including earned media for the Michigan Growth Office to attract/retain talent, tell Michigan's story and promote Michigan as a great place to call home. This entity must have expert knowledge and solid relationships with local and hyper local media across the State of Michigan. They must develop and execute an earned media strategy including specific story angles and PR moments. Identify and provide recommendations on ways to manage/publicize other newsworthy moments including the Mackinac Policy Conference, SXSW or other milestones that could include the launch/creation or continuation of our own programs and pilots.
More Details:
The Office is also looking for support with drafting media materials including press releases, media advisories, talking points, statements, quotes, briefing documents, fact sheets, pitches, etc. to help grow the state's population. Another goal for the Office in 2025 is messaging alignment. We are looking for an entity that can help us develop and workshop key messages for diverse audiences to ensure quality and clarity. This entity will also need to be a good creative thought partner to the Office and be able to look ahead at events and other milestones to come up with proactive and innovative ideas to help tell Michigan's story. These could be events hosted by the Office or taking place in the state, visits to cities across Michigan, etc.
An optional in-house photo/video team that can be deployed to attend events, activation and speaking engagements across the state is a plus. This content would be used to generate social media content on our respective channels. We're looking for an entity that can bill hourly or that offers a monthly retainer.
Timeline:
- Project Length/Timeline: January 20, 2025 - October 31, 2025
- Budget/Range: $100,000 - $120,000
- Return completed quote to MEDC via email to [email protected] no later than 3:00 p.m. ET on January 10, 2025.