West Michigan Region
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West Michigan
Building Success Together
In West Michigan, doing business is more than transactional. The region’s ecosystem is diversified yet unified, where companies come together to create lasting legacies of community and philanthropy. As businesses partner with one another, communities benefit from investments in one of the most treasured places. Caring communities create long-term opportunities for businesses, careers and quality of life – making the area one of the most sought after.
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Opportunities in West Michigan
Thriving communities can be found all around Michigan's western region. A global center for furniture and industrial design, this area is moving fast into the future through creativity, innovation, and a talent base unlike any other. But there's more to West Michigan than world-class design and an unparalleled quality of life.
Future of Economic Growth
How West Michigan Compares
Since 2018 there are over nine times the concentration of storage battery manufacturing jobs as the rest of the country.
West Michigan has over three times the ice cream and frozen dessert manufacturing jobs compared to the rest of the country.
In 2023 there were 1,269 more marketing consulting service jobs in the region than the expected national average.
Talent in West Michigan
West Michigan is home to more than 80 global company headquarters and a national leader in many industries including manufacturing, healthcare, agriculture, electrification and more. As an educational epicenter, the region’s vast educational network produces a highly skilled talent pool. From engineering to sustainability, medical trades to law, companies and colleges are working together to bring success to all.
Higher Education
Smartzones
SmartZones provide distinct geographical locations where technology-based companies, entrepreneurs and researchers can locate in close proximity to community assets that assist in their endeavors. SmartZones include technology business accelerators that provide resources and various services to Michigan entrepreneurs.
People at first express disbelief that the top-notch new restaurant they keep hearing about is based in Baldwin, and we love to change this perception — one meal at a time. Why not Baldwin? It’s a short getaway from so many places and the heart of Michigan history.
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Regional Partners
The Right Place
The Right Place helps the people of the Greater Grand Rapids region to reach their full potential within the community by driving business growth and attraction to create more opportunities for all.
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Lakeshore Advantage
Lakeshore Advantage is a non-profit economic development organization that connects businesses to the resources they need to grow in Allegan and Ottawa Counties.
Greater Muskegon Economic Development (GMED)
GMED’s focus is to leverage public and private investment to accelerate business growth and the creation of high-quality employment opportunities in Muskegon County.
Best of Both Worlds
Whether it’s looking for an urban oasis or a laidback coastal haven, it can be found in West Michigan. Here arts and culture meet outdoor recreation. Experience the second largest city in the state and enjoy a rural paradise in a day’s drive. The region truly holds the best of all lifestyles. It's no wonder West Michigan has been recognized as one of the top places to live and visit in the country.
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